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Meta is partnering with Blumhouse to launch “Movie Mate” technology that encourages moviegoers to use their phones during theatrical screenings, beginning with an April 30 showing of “Megan” at Blumhouse’s “Halfway to Halloween Film Festival.” According to Variety, the system enables viewers to chat with a Megan-themed AI chatbot, answer trivia questions, and access behind-the-scenes information while watching the film in theaters.
