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Summer is here — according to Loewe, that is. The luxury fashion house has officially dropped its annual Paula’s Ibiza collection, now live online and available to shop in boutiques beginning April 17.
The campaign imagery stars Aespa member and Loewe brand ambassador Giselle alongside actors Jamie Dornan, Sophie Wilde and Enzo Vogrincic. With the iconic tomato motif at the forefront, the accompanying collection highlights flowing shapes, breezy silhouettes, botanical prints, textural knits and whimsical accessories.
Loewe Square Pocket in Iraca Palm and Calfskin
Loewe Bucket Hat in Denim
The free-spirited pieces span both womenswear and menswear and, as always, draw inspiration from the iconic Paula’s boutique in Ibiza.
With creative direction from the one and only Jonathan Anderson, the Loewe Paula’s 2025 campaign was shot on the coast of Portugal by acclaimed New York-based photographer Gray Sorrenti.
Loewe XL Puzzle Fold Tote in Raffia
Loewe Campo Boat Shoe in Calfskin Suede
In classic Loewe form, the capsule includes a hefty selection of cheeky-meets-luxe accessories and charms to add a personal touch to the brand’s lineup of both women’s bags and men’s bags. The keychains and bag charms range from animals and insects to florals and foods, including, of course, tomatoes.
Loewe Tomato Vine Charm in Classic Calfskin
Loewe Tomato Charm in Classic Calfskin
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Loewe Tomato Bucket Hat in Cotton
Loewe Small Punch Hole Hobo Bag in Raffia and Calfskin
Loewe Star Anagram Charm in Beads and Calfskin
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Loewe Dress in Cotton and Silk
Loewe Bucket Hat in Raffia and Calfskin
See more campaign imagery and shop the full Loewe x Paula’s Ibiza 2025 summer capsule now at loewe.com.
