Southeast Asian production heavyweight Indochina Productions has launched TSixtySix, a new content studio dedicated to producing original Thai-language films and series with local authenticity and international appeal.
Unveiled at the Cannes Film Festival on Thursday, the Bangkok-based banner marks Indochina’s first formal foray into domestic-language content. Co-founded by Cod Satrusayang, Nicholas Simon, Pel Siro, and Tri Kanchanadul, TSixtySix aims to develop high-end, character-driven Thai stories that resonate beyond the country’s borders.
The company’s current slate includes two original features already in development. The Great Esarn Heist, directed by Cantana Tiprachart (Na Harn: The Series), follows a group of small-town friends who conspire to rob a corrupt network of local officials; and Songkhram Songkran, the directorial debut of rising filmmaker Pisinee Khaosamai, which captures the anarchic energy of teenage biker gangs and influencer culture during Thailand’s water-soaked New Year festival. Both projects are scheduled to begin production later this year and are aiming for release in 2026.
The launch of TSixtySix comes at a moment of growing momentum for Thai cinema. The studio also produced and co-financed Useful Ghost, the Thai feature premiering in Cannes Critics’ Week this week. On Wednesday in Cannes, Miramax announced plans to remake the Thai blockbuster How to Make Millions Before Grandma Dies, which earned over $55 million internationally last year.
“I think we’re so invested and excited by the growth of Thai cinema that this was a natural next step for Indochina Productions,” said Satrusayang. “TSixtySix wants to be a part of the evolution of the Thai cinema space and we’re excited for our first two projects, both helmed by young Thai filmmakers. We think given the right framework and support, Thai films can compete on a global stage — and we’re prepared to give that backing.”
The founding team brings deep experience and connections in the Thai industry. Satrusayang executive-produced the Max reality series Deane’s Dynasty and co-produced Pen-ek Ratanaruang’s forthcoming culinary thriller Morte Cucina and Useful Ghost. Simon, the founder of Indochina Productions, is a veteran producer on high-profile international projects in the region, including The White Lotus Season 3 and Gareth Edwards’ The Creator.
TSixtySix will serve as the local-language production arm of Indochina, which has long supported international shoots across Southeast Asia.
“TSixtySix shows our commitment to originating homegrown stories from within the region,” adds Simon.
