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At YouTube’s fourth annual Brandcast event, advertisers, partners and creators came together in New York City to hear about how brands can make the most out of YouTube. Here are just a few things YouTube announced at this year’s Brandcast:
- Cultural Moments Sponsorships: Brands can surround key moments, like live events and sports games, and reach viewers in all the ways they watch on YouTube.
- Peak Points: This new product built with Gemini identifies the most meaningful, or “peak,” moments within YouTube’s popular content to place contextually relevant ads.
- Masthead on CTV: An immersive, edge-to-edge canvas for ads on the YouTube homepage.
- Shoppable CTV: Viewers can browse and engage with products directly from the big screen.
Read more on the YouTube blog.
