Amazon and Prime Video are again inviting Emmy voters to immerse themselves in their favorite shows via elaborate activations and experiences. Prime Video on Thursday announced its annual Prime Experience returns this month, letting voters feel as though they’re walking inside some of the year’s awards contenders.
The Emmy FYC activation runs May 4-22, once again at nya studios WEST in Hollywood. Shows featured this year include “The Better Sister,” “Étoile,” “The Lord of the Rings: The Rings of Power,” “Cross,” “The Boys,” “Overcompensating,” “#1 Happy Family USA,” and the original film “Another Simple Favor.”
Amazon wants to convince viewers via a deep dive into their creative process.
For instance, this year, the “Étoile” exhibit will be a ballet-inspired museum featuring curated visuals, props, and production design, as well as other immersive elements.
“The Boys” offers a resistance-themed Starlight House and the chance to walk around Truthbomb News Studio. Attendees can browse scripts from the series or get a photo-op featuring some of the show’s VFX. And for “The Rings of Power,” Celebrimbor’s Forge is brought to life in an installation that allows guests to recreate a moment from the show where Celebrimbor drops the Rings of Power into the fire.
Other experiences will have special menus, bar specials, and more, and the space will also feature other installations that honor various disciplines honored by the Emmys, including directing, sound, music, cinematography, and writing.
