When it comes to apparel and shoes, understanding materials is imperative, as the fashion industry accounts for roughly 10% of the world’s carbon emissions, according to the Geneva Environment Network. That’s why many companies, like L.A.–based Oliver Logan, are doing everything they can to offset their carbon footprint with recycled materials.
“Every product that we offer is made from either recycled cotton, cotton sourced through the BCI platform, or Tencel, a fabric that comes from wood pulp,” says founder Oliver Timsit. “For us, the idea of environmentally conscious denim is not limited to a handful of products, it’s woven into the DNA of Oliver Logan.”
Other brands, like Mate the Label, WORN, and Lululemon, source only natural and recycled materials, such as nylon, cotton, Tencel, linen, and cardboard. Even cashmere brands, like Naadam, are reducing carbon emissions by using 70% recycled cashmere in their luxe travel sets and super-soft sweaters.
What makes a product truly sustainable, though, is its ability to withstand the test of time.
“When it comes down to it, the product that maintains its useful nature the longest is almost always the most sustainable option,” says Bryan Marville, founder of the sustainable sock brand Worn. “And while a brand might tout using organic or sustainable materials, it means absolutely nothing if you have to go back and replace the product over and over and over again.”
Beyond the product itself, what it comes in is just as important. With anywhere from 4 to 12 million metric tons of plastic entering the ocean each year, buying items that are made from, and packaged in, recyclable materials is more important than ever. When traveling, Rob Koenen, former CRO of Boxed Water, says you need to focus on the word “no,” especially as it relates to single-use plastic products often found in airports.
“Really—just say no. Say no to single-use plastic water bottles at the airport or on the plane, say no to plastic straws, take-out utensils, and disposable razors. Make it a point to say no,” Koenen says. “Then, focus on what you can do, like bringing a refillable water bottle, packing biodegradable toiletries, and recycling everything [you can].”
When shopping for luggage and travel gear, look for plastic-free brands that use mostly recycled or upcycled materials. Paravel suitcases, for example, are made entirely of upcycled plastic bottles, recycled aluminum, vegan leather, and recycled zippers. Cult-favorite Que water bottles use a silicone-free plastic in its compressible bottles.
Understand the lingo
Arguably the most confusing aspect of shopping sustainably is understanding all of the different terms used to describe the product or brand.
“The terms ‘sustainable’ and ‘eco-friendly’ are not regulated and often have different meanings to each brand that uses them,” says Natalie Linnick, founder of Green Ablutions. “One brand may use them to signify their products are made in a LEED-certified facility, others may boast a high recycled fiber content in their products, while others may tout metrics like organic or cruelty-free.”
